How Social Media Promotion Has Created a Change in the Business Situation

 

An excellent public relations strategy requires upstream research and analysis to obtain relevant content. From now on, the visibility of a brand or a company partially depends on "Earned Media." This is the notoriety gained through mentions made in blogs, social networks, digital or paper press, or specialized sites. For this, developing an effective PR strategy is necessary by defining your objectives and designing a message adapted to the targets...

Do research

Before contacting any media outlet or journalist, you should research the product or service you want to offer. The information collected concerns the latter's media environment.

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To find out more about the success or otherwise of similar services or products already on the market, do your research on social media and in the press. With monitoring tools, you will know how your brand is perceived while obtaining more information about your customers, market, and competitors. In the case of Social media promotion, you need to be aware of these matters.

Determine your goals  

Whether you want to improve your visibility by being frequently present on the web or whether it is essential for you to be mentioned in the press, you must clearly define your objective before pitching. To clarify the latter, ask yourself what you want to accomplish and what type of message you plan to convey to your customers. Establishing your effective PR plan depends on this objective, which you must be able, to sum up in one sentence.

Specify brand positioning

Specify your brand or company's positioning and the key messages you want to convey, considering your target, activity, and values.

Through your messages, you can opt for "cold" speeches by dealing with subjects that do not concern current events. This type of content will thus be accessible and valid over time. Your messages can also be related to a viral subject or your company's news. In this case, the "hot" speeches can concern a fundraiser, a new breath within the management, or even the launch of a new service or product. Although it is possible to alternate these two kinds of messages, "hot" speeches remain more interesting for media outlets.