Do you want to
increase your website's traffic and be among the first results of Google?
The Best Digital Marketing Company in India gives you some
advice to optimize your natural referencing.
What is natural referencing?
Let's quickly recall the definition of natural referencing or SEO (Search Engine Optimization): this refers to the optimization of the content published on your website so that it is in the best condition to be indexed in the first results of Google.
SEO, therefore, defines all the techniques that improve your website's position on search engines' results pages. A site is ideally optimized or referenced if it is among the first Google positions on the desired keywords and queries. Let us specify what is called “keyword” or “query”: it is a term or an expression typed by Internet users on a search engine like Google in order to find an answer to their search.
The advice of SEO Company in California to be well referenced
In order to support you now in your natural referencing strategy, SEO Company Delhi will give you some advice:
Tip #1: Create original and quality editorial content
On a website, the content is the most important element; it is the latter that will impact your website's position on search engines, including Google, Bing, etc.
Among the prerequisites for successfully positioning your site on interesting keywords, professional SEO experts advise you to work on your content carefully. It must be relevant and original and answer the questions of your reader. The latter must learn one or more pieces of information by reading your article. The content must also be unique and not plagiarized from other similar or competing sites. Moreover, unique content is all the more appreciated by the Google algorithm because Google does not see the point of putting content in the first positions that would be too close to what has already been published. So be sure to provide additional value to the reader. Do not hesitate to consult SEO experts to enrich your understanding of web content creation.
Tip #2: Publish editorial content regularly
The fact is, fresh content writing is important, but it won't have much of an impact if you don't update your website regularly with new content (especially blog posts). Publishing new web articles regularly offers an opportunity for your website to get a better place on the results pages of search engines like Google. SEO experts also indicate that by regularly publishing on your website and by varying the themes you address, Google will find that your site is updated on a regular basis and will favor you over sites that are not very busy.
Tip #3: Define the right keywords
Choosing your keywords is a crucial step in optimizing your SEO; it is even one of the bases without which you will not go far. When you publish web content, it is with the objective that it appears when the Internet user types in a keyword relating to the subject you have discussed.
For example, if you market flower pots, you will publish content entitled The 10 best flower pots for growing houseplants”, with the objective that the Internet user finds you by typing “flower pot.”
Professional SEO experts, therefore, select queries taking into account the following elements:
- The content of your pages
- The keywords used by Internet users
- The number of searches carried out each month by Internet users on this keyword
- The keywords used by the competition
- Your industry
- The ease of positioning yourself well on the selected keyword
For each piece of content written, SEO professionals recommend choosing a main keyword which is the one on which you want to be positioned in priority: this is called the keyword query. This keyword appears many times in your content (the recommended frequency is around 1% of all the words appearing in the article). You can also get support from professional and high-quality Search Engine Optimization Services to help you select relevant keywords and create quality web content.
Tip #4: Work on your internet and external links
In natural referencing, the “mesh" can be defined by the action of adding links on your website, allowing you to navigate from one page to another, but also external links which refer to sites other than yours.
The use of internal linking makes it possible to highlight other pages of your website and also to retain the Internet user by making him browse longer on your website.
In summary, there are two types of mesh:
- Internal linking: This consists of highlighting several pages of your site by adding links to other pages.
- The external mesh: This is all the links present on external sites leading to your website. For example, you can refer to the Wikipedia page talking about natural referencing.
The SEO experts recommend working on the mesh to make navigation more fluid, retain your readers, and also in order to optimize the referencing of your website.
